Marshall Live from Yeonnam: HYUKOH 2026 – Indie Block Party in Seoul’s Coolest Alley

Catch HYUKOH in a 150-seat indie venue — for free? 🎸 Marshall’s KLMA campaign brings HYUKOH, OYSTERS, and SAILORHONEYMOON to Yeonnam-dong’s Channel1969 on October 11, 2026. Outside, Dongjin Market becomes a full block party with live broadcast, music flea market, and local creator booths — open to everyone. Here’s how to get in. 🎶

※ Check the official website for the most accurate and up-to-date information.

Marshall’s global campaign “KEEP LIVE MUSIC ALIVE (KLMA)” is landing in Seoul’s indie heartland this fall. 🎵 On October 11, 2026, Channel1969 — a 150-seat independent venue in Yeonnam-dong — becomes the intimate stage for HYUKOH (혁오), OYSTERS (오이스터즈), and SAILORHONEYMOON (세일러허니문). The outdoor Dongjin Market parking lot transforms into a block party with live broadcast and local market, welcoming everyone to the neighborhood.

The Marshall Live from Yeonnam event is part of Marshall’s “MADE OF LOUD” global platform, designed to support small independent venues and indie musicians worldwide. By bringing HYUKOH — a band that grew from Hong-dae’s underground club scene to global stages — back to a 150-seat room, Marshall spotlights what makes Seoul’s indie music ecosystem unique. Based on official announcements as of September 16, 2026.

The official event is announced in Korean only. Your browser’s translate feature (e.g., Chrome → Translate) works well for checking entry conditions and lineup updates.

Official Event Info (Korean)

1. Marshall KLMA Live from Yeonnam: 3 Things to Know

What Is the Marshall KLMA Campaign?

“KEEP LIVE MUSIC ALIVE” (KLMA) is Marshall’s worldwide campaign to support independent music venues and indie artists. In Korea, the campaign launches with its biggest event yet: a headline show by HYUKOH at Channel1969, Yeonnam-dong, Mapo-gu, Seoul. The venue holds only 150 people — an intentionally intimate scale that stands in contrast to stadium concerts, underlining Marshall’s message that small venues are where music culture is born. The campaign is an extension of Marshall’s “MADE OF LOUD” global platform, which has been rolling out similar events across major cities internationally.

Channel1969 + Dongjin Market: A Two-Zone Setup

The event operates across two adjacent spaces at the same time. Inside Channel1969, 150 invited guests watch HYUKOH, OYSTERS, and SAILORHONEYMOON perform live in close quarters. Simultaneously, the Dongjin Market (동진시장) outdoor parking lot — just steps away — hosts a block party with a live broadcast of the concert, a music flea market, and local creator booths. This dual structure means that even visitors who don’t have an indoor invitation can still experience the festival atmosphere and catch the broadcast in the open air.

The Lineup: OYSTERS → SAILORHONEYMOON → HYUKOH

Three acts perform in sequence. OYSTERS (오이스터즈) open the night, followed by SAILORHONEYMOON (세일러허니문), and HYUKOH (혁오) close as the headline act. HYUKOH, formed in Seoul in 2013, broke through to international recognition with hits like “TOMBOY” and “Gondry,” touring major music festivals in Asia, Europe, and North America. Seeing them in a 150-seat room is a genuinely rare experience — according to the organizers, this kind of small-venue show is exactly what the KLMA campaign is designed to create.

💡 Trip.com offers great deals on hotels near Hongdae and Yeonnam-dong. Book early for the best rates on October 11!

2. Date, Venue & How to Get There

Channel1969 — A 150-Seat Independent Venue

Channel1969 is an independent live music venue in Yeonnam-dong, Mapo-gu, Seoul. It seats 150 people and has become a beloved space for Hong-dae and Yeonnam-dong’s indie scene. The venue is located near the Gyeongui Line Forest Park (경의선 숲길), a linear green park that cuts through the neighborhood and is lined with cafes, restaurants, and independent shops — making it one of the most walkable and pleasant areas of Seoul for foreign visitors.

Dongjin Market Block Party — Open to All

The outdoor block party at Dongjin Market parking lot is designed to be open to the public, meaning you don’t need an invitation to enjoy the festival atmosphere, the live broadcast, or the music flea market. The exact participation conditions for the block party should be confirmed via Marshall’s official channels before you go, as details may be updated closer to the event date.

How to Get There from Seoul / Incheon Airport

Getting to Yeonnam-dong is straightforward by public transport. From Incheon International Airport, take AREX (Airport Railroad Express) to Hongik University Station and exit at Exit 3 — the journey takes approximately 50–60 minutes and costs around KRW 9,500 (approx. USD 7). From central Seoul (e.g., City Hall area), Line 2 to Hongik University Station takes about 15–20 minutes. From the station, walk 10–15 minutes along the Gyeongui Line Forest Park path toward Yeonnam-dong. Parking in the area is extremely limited, so arriving by subway is strongly recommended.

3. How to Get In: 4 Steps for Foreign Visitors

Step 1: Join Marshall Amplify Membership

The most reliable route to an indoor seat at Channel1969 is through Marshall’s Amplify membership program. Sign up on Marshall’s official website, opt into communications, and watch for an invitation email. This is the primary channel Marshall uses to reach invited guests for KLMA events.

Step 2: Join the HYUKOH Offline Listening Party

Ahead of the concert, HYUKOH is hosting offline listening parties where attendees may receive concert entry opportunities. Follow HYUKOH’s official Instagram (@hyukohofficial) for listening party announcements. Spots are likely to be limited and filled on a first-come, first-served basis.

Step 3: Try the On-Site Lucky Draw

On the day of the event, Marshall will run on-site lucky draws that give additional audience members a chance to enter Channel1969. Arrive early at Dongjin Market block party to take part in lucky draw activities. Note that Channel1969 holds only 150 people total across all entry routes, so competition is high.

Step 4: Enjoy the Dongjin Market Block Party (No Invitation Needed)

Even without an indoor invitation, the outdoor block party is a full event in itself. The live broadcast means you’ll see and hear the performance clearly, while the music flea market and local creator booths give you plenty to explore. English availability at booths may be limited, but the open, welcoming atmosphere of Yeonnam-dong makes navigation easy.

The official event is announced in Korean only. Your browser’s translate feature (e.g., Chrome → Translate) works well for checking entry conditions and lineup updates.

Check Entry Conditions (Korean)

4. Where to Eat & Stay Nearby

Yeonnam-dong Cafe Street — Along the Gyeongui Line Forest Park

The Gyeongui Line Forest Park runs right through Yeonnam-dong and is flanked on both sides by some of Seoul’s most creative independent cafes, bakeries, and brunch spots. Before the concert, an afternoon walk along this path — grabbing a coffee and exploring the side alleys — is one of the best ways to experience the neighborhood. Most cafes are casual and welcoming to international visitors; English menus are common at the more popular spots.

Yeonnam-dong & Yeonhui-dong Restaurants

The area around Channel1969 has excellent dining options for before or after the show. Italian, Japanese, and Korean fusion restaurants are all within easy walking distance. Prices are moderate — expect KRW 12,000–20,000 (approx. USD 9–15) for a main course at most places. Booking ahead via a global platform like Trip.com or Expedia’s restaurant listings is advisable on a busy October evening.

Where to Stay — Hongdae & Mapo Area Hotels

Hongdae (Hongik University area) is the closest hotel hub, a 10–15 minute walk from Yeonnam-dong. Options range from budget guesthouses at around KRW 50,000–70,000 per night (approx. USD 36–51) to mid-range business hotels at KRW 100,000–180,000 (approx. USD 72–130). Booking through Agoda or Booking.com gives foreign visitors easy English-language reservations with transparent cancellation policies.

5. Channel1969 vs. Dongjin Market Block Party at a Glance

6. 5 Tips for Foreign Visitors

Tip 1: Join Marshall Amplify Right Now

With the concert on October 11, time is short. Head to Marshall’s official website today, create an Amplify account, and enable all communications. Invitation emails for KLMA events tend to go out with limited notice, so having your account set up in advance is essential. Marshall Korea’s Instagram (@marshallkorea) is also a reliable place to watch for updates.

Tip 2: Watch for HYUKOH Listening Party Announcements

HYUKOH’s offline listening parties are a separate entry route to the indoor show. Follow @hyukohofficial on Instagram and turn on post notifications so you don’t miss the announcement. The listening party’s specific format, date, and sign-up method had not been fully announced as of the time of writing — check the official channel for the latest.

Tip 3: Get There by Subway — Parking Is Not an Option

Yeonnam-dong’s streets are narrow and parking is scarce even on ordinary days. On event day, the area will be busier than usual. Line 2 or AREX to Hongik University Station Exit 3 is the only practical option. T-money cards (available at airport convenience stores and subway station vending machines) work on all Seoul subway lines — load KRW 20,000–30,000 (approx. USD 14–22) for a comfortable day of travel.

Tip 4: Arrive Before the Block Party Starts

The Dongjin Market block party opens before the indoor concert begins. Getting there early means access to the music flea market, local creator booths, and lucky draw activities without crowds. It’s also the best way to soak in Yeonnam-dong’s neighborhood atmosphere, which is a destination in its own right beyond the event.

Tip 5: Night Walk Along the Gyeongui Line Forest Park After the Show

Once the concert ends, don’t rush away. The Gyeongui Line Forest Park lit up at night in October — with the first autumn leaves falling — is genuinely beautiful. A short walk toward Hapjeong or Sinchon will take you past wine bars, dessert cafes, and late-night eateries that are ideal for extending the evening. Last subway trains from Hongik University Station run until around midnight.

💡 Airbnb has a great selection of guesthouses and private rooms in Yeonnam-dong and Hongdae — a perfect base for exploring Seoul’s indie music scene!

Frequently Asked Questions

More to Explore

Yeonnam-dong is one of Seoul’s most creative neighborhoods — the kind of place where a single afternoon can take you from indie cafes to vinyl record shops to street art alleys. Whether you’re here for the HYUKOH show or just discovering Seoul’s local scene for the first time, the area rewards slow exploration. Book your Seoul hotel through Agoda or Booking.com to stay within easy reach of the action.

For more live music events and indie concerts in Korea, check out this guide:

Heading to Yeonnam-dong by subway? Check the timetable in advance — note that this page is in Korean, so your browser’s translate feature will help.